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Are Captions Important for Short Videos?
Quick Answer
Essential. 85% of social videos are watched on mute. Captions dramatically improve retention and reach.
Detailed Explanation
Most viewers watch without sound (public, work, etc.).
Captions improve accessibility for deaf/hard of hearing.
Animated captions increase retention by highlighting key words.
Caption style affects engagement (font, color, animation).
Key Takeaways
85% watch on mute
Required for accessibility
Animated captions boost retention
Style matters
AI can auto-generate
Real Examples
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Viral videos always have captions
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Retention drops without captions
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Animated word-by-word style most engaging
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