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How Important is the Hook in Short Videos?
Quick Answer
The hook is the most important element. You have 1-3 seconds before viewers scroll. Master hooks = master virality.
Detailed Explanation
Average viewer decides to stay or scroll within 1-3 seconds.
Strong hook = high retention = algorithm boost.
Types: question hooks, controversy, curiosity gap, shock value.
AI can generate and test multiple hook variations quickly.
Key Takeaways
1-3 seconds to capture
Hook determines retention
Use proven hook formulas
Test multiple variations
AI can generate hooks
Real Examples
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"Nobody talks about this..." (curiosity)
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"You're doing X wrong" (controversy)
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"What happens if..." (question)
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