How to Find and Use Trending Audio on Instagram Reels

Overview

Trending audio is one of the most powerful tools for Reels growth. Instagram actively promotes Reels using trending sounds to test their viral potential. Understanding how to find, evaluate, and use trending audio gives you a significant algorithmic advantage.

Deep Dive: What You Need to Know

**Early Trend Adoption**: Using audio when it's just starting to trend (1K-50K uses) gives the biggest boost. Once it hits 1M+ uses, the advantage diminishes.

**Niche Relevance**: Trending audio in your specific niche (fitness, finance, comedy) performs better than generic viral sounds.

**Audio-Content Match**: The audio should enhance your content, not distract from it. Forced trends don't convert.

**Original Audio Opportunity**: If you create original audio and your Reel goes viral, others will use your audio, crediting you and driving traffic.

Actionable Steps to Implement

Here's exactly what you need to do to apply this knowledge:

1. Check the Reels tab daily and note which audio appears multiple times
2. Look for the "Trending" arrow icon next to audio in the Reels feed
3. Use third-party tools like "Reels Trends" to track emerging audio
4. Save trending audio to your collection for quick access
5. Create content that naturally fits the audio's vibe
6. Jump on trends within 3-7 days of emergence for best results
7. Test both trending and niche-specific audio to see what works for your audience